Poundworld swamped by crowds of desperate parents as Frozen merchandise goes on sale for Xmas - and sells out TEN MINUTES

Desperate parents stripped a new discount store of all its Frozen merchandise within ten minutes in a mad scramble to secure a Christmas bargain.

Hundreds swarmed into the newly opened Poundworld in Nottingham trying to grab anything they could relating to the hit Disney film.

Staff at the Milton Street shop rushed to restock the shelves with baskets full of cups, lunch boxes and advent calendars but within minutes all the merchandise was gone.

Shoppers lined up around the block to get into the newly opened store yesterday